PROMOTIONAL ADS FOR SOCIAL MEDIA
Nominated for the American Advertising Award in the 2022 AAF Dallas Student Competition.
Atomic Candy is a small local candy store located in Denton. Their style is nostalgic movies and whacky candy themes throughout their store to appeal to both younger and older generations. They have an already established social media presence, but as a small store, and its only store, they needed help getting their word out in ad placements and magazines. My goal was to create an ad series that would capture the quality and style of the store, focusing on its use of media references in the store by using old movie quotes mixed with well-known candies. I used the style of the candies as my main color palette, visual style, and type to compile unique candy store magazine ads.
