REBRAND & IDENTITY
Little Barn Apothecary was founded in 2015 in Georgia as a vegan and all-natural self-care company that consists of essential oils, cleansing, and botanical products. Their brand is simplicity and transparency by being very environmentally friendly using recycled glass and organic products. The goal was to take its original logo and identity and rebrand to match its intended style and give it more visual context. Originally, it was very flat, only represented through geometric simple lines, but the rebrand has more defined shapes and added color. The color palette is warm with earthy undertones, fitting with the organic theme of the client.