Gelato Cafe
Paciugo is the classic tale of family recipes brought over from Italy by its founder and have been settled for nearly two decades. The gelato company was starting to receive more recognition and expansion in North Texas, which could be helped further by revamping the originally traditional brand identity to something that represents more of the ice cream aesthetic more exciting to kids and families. Paciugo is known for their unique and wild flavor combinations and branching away from traditionalism. The new logo helped capture that individualistic style and unique product concept for their brand and away from old-fashioned simplicity.
